Well, darn

Nothing like typing out a 500 word post and then having it disappear when you close the powerbook lid.

I’ll go for summary instead:
I’ve been to two sessions since my last post. One was by a woman from Starbucks. She talked about the big S’s way of rocking and rolling on the creative end of things. My favorite bit was when they ran a tube from a Starbucks way up to David Letterman’s office so he could have coffee whenever he wants.

Lunchtime was a tremendously guy named John from Drugstore.com. Key takeaway? Demographic targeting isn’t worth much. One to one marketing isn’t the same as personalization. I’ll need to dig through his notes more when I get home.

And now I’m in “What do you stand for and how do you talk about it?”

It’s ethically delicious. I love it.

Oh, and I won a hundred bucks in the raffle.

Yay!

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