• September 21

The Greatest Copywriter of All Time . . .

Gary Bencivenga (gotta love that name) just posted a new edition of his “Bencivenga Bullets” up on the web for all to see. Gary is widely held to be the absolute greatest Copywriter of all time, and you’d better believe that when he opens his brain and says “dig in” I put everything else I’m doing aside and grab a spork.

In this issue Gary lets us in on the biggest thing you need to keep in mind when planning your marketing strategy.

Check it out.




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Chris Haddad

Chris "Mr. Moneyfingers" Haddad... Results-based marketing consultant, frankly-awesome direct response copywriter, strangely good dancer, capitalist hippie and all around great guy. On this site he shares all sorts of tips and tricks on how to make good money in bad times... opines fiercely on things that matter to him and occasionally goes a tad bit nuts. Plus he can do that thing with his eyebrow.