The Dance
A client just put a postcard under my nose and asked me what I thought of it. I took a look, scanned through the copy, noted the lack of a headline and then said “Well, there’s a whole lot wrong with it, but the big thing is this: You never ask for anything. You never tell the reader to call you. Instead you’ve just got your phone number up there in the corner hoping that some kind soul might notice it.”
And then I gave him “The Dance Analogy.”
It goes like this: Just having your contact info up there and assuming somebody will use it is a lot like walking up to a girl at your seventh grade dance and saying “dancing is fun.”
And then just standing there, waiting for her to do something and hoping your fly is zipped.
If you want to get out on that floor, you’ve got to ask. You’ve got to say “Do you want to dance?” and stand there and take the answer.
Otherwise, why did you show up in the first place?
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COMTE September 16th
Um, ’cause it was better than staying at home watching reruns of “The Mary Tyler Moore Show”, and listening to my mom and stepdad have another argument in the garage where they thought we couldn’t hear them, and then having one of my younger brothers change the channel to a rerun of “The Brady Bunch”, a show I absolutely hated, because I couldn’t relate to a functional family of eight people – plus they had that damned housekeeper to do all the cooking, which I generally did because my mom worked at the phone company and I got home before she did, so -
Oh. Were you looking for a different answer?
Nevermind.
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