Comments on: That’s a big, big Superbowl.

By: Chris

Chris — Wed, 25 Jun 2008 23:22:19 +0000

I’ll agree with you that most of these ads are pure trash and you’ve really got to be watching to figure out what some of these are trying to sell. But on another note, although these ads really don’t seem to be selling anything they still promote or trigger an emotional response which digs deep into your subconscious. Who’s right, do these ads really work?

By: Dennis Dilday

Dennis Dilday — Sat, 18 Feb 2006 03:54:47 +0000

Not sure if it makes your point, and I’m not any particular kind of marketing guy, but I saw media spots about the superbowl ads and had pretty much the same thoughts you expressed: “What are they selling?” (just out of curiosity).

I’ve noticed that happening a few times and wondered if there are several serial type ads that have something linking them and if you were to watch enough of them you would make the connections and be impressed… but I don’t watch enough.

I also don’t (or haven’t) blogged much, but I decided to cruise through the Biznik Blogger’s blogs and see what I would find. Glad I did.

By: Daniel Talsky

Daniel Talsky — Mon, 06 Feb 2006 21:02:10 +0000

Well, for one thing, you can watch all the ads on google video now…so you could go back and link to them or rewatch them:
http://video.google.com/superbowl.html

As for the effectiveness, they are widely considered to be loss-leaders like flagship stores in major cities. They send the primary message, “We’re pimp enough to be able to afford this.” I think they must be effective on some level to command the price. It’s not just because it’s the most watched show, it’s because people believe it means prestige.

Even to someone with a lot of marketing savvy under my belt, I still do note what companies do ads and it changes my perception of them.

However, I have to say, bigtime internet registrar godaddy.com came off as a ghetto pretender with their pathetic attempt at a super bowl ad.

I notice they ran it two or three times though, and that google has another 3 or 4 ads. Maybe those ones are better, I didn’t bother watching them.