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	<title>Comments on: Shock and Awe Launch Content The Easy Way</title>
	<atom:link href="http://www.moneyfingersinc.com/shock-and-awe-launch-content-the-easy-way/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.moneyfingersinc.com/shock-and-awe-launch-content-the-easy-way/</link>
	<description>Magic Words That Make You Rich</description>
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		<title>By: Chris Haddad</title>
		<link>http://www.moneyfingersinc.com/shock-and-awe-launch-content-the-easy-way/comment-page-1/#comment-1801</link>
		<dc:creator>Chris Haddad</dc:creator>
		<pubDate>Wed, 06 Jan 2010 00:53:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.moneyfingersinc.com/?p=287#comment-1801</guid>
		<description>Awesome. Glad you liked it. Let me know if you have any requests. I like writing this stuff.</description>
		<content:encoded><![CDATA[<p>Awesome. Glad you liked it. Let me know if you have any requests. I like writing this stuff.</p>
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		<title>By: Chris Haddad</title>
		<link>http://www.moneyfingersinc.com/shock-and-awe-launch-content-the-easy-way/comment-page-1/#comment-1800</link>
		<dc:creator>Chris Haddad</dc:creator>
		<pubDate>Wed, 06 Jan 2010 00:53:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.moneyfingersinc.com/?p=287#comment-1800</guid>
		<description>Thanks, buddy. I think you rock too. You going to Carlton&#039;s thing?</description>
		<content:encoded><![CDATA[<p>Thanks, buddy. I think you rock too. You going to Carlton&#8217;s thing?</p>
]]></content:encoded>
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		<title>By: Robert Ramos</title>
		<link>http://www.moneyfingersinc.com/shock-and-awe-launch-content-the-easy-way/comment-page-1/#comment-1799</link>
		<dc:creator>Robert Ramos</dc:creator>
		<pubDate>Tue, 05 Jan 2010 19:08:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.moneyfingersinc.com/?p=287#comment-1799</guid>
		<description>WOW, That Was Exactly What I was Looking For...

I really like your 123 style of making things simple and easy to understand...

Keep up The Great Content... :)

This was just what I needed to help me focus on the right things in the right order...</description>
		<content:encoded><![CDATA[<p>WOW, That Was Exactly What I was Looking For&#8230;</p>
<p>I really like your 123 style of making things simple and easy to understand&#8230;</p>
<p>Keep up The Great Content&#8230; <img src='http://www.moneyfingersinc.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>This was just what I needed to help me focus on the right things in the right order&#8230;</p>
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	<item>
		<title>By: dave</title>
		<link>http://www.moneyfingersinc.com/shock-and-awe-launch-content-the-easy-way/comment-page-1/#comment-1768</link>
		<dc:creator>dave</dc:creator>
		<pubDate>Sun, 27 Dec 2009 21:53:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.moneyfingersinc.com/?p=287#comment-1768</guid>
		<description>dude. you rock</description>
		<content:encoded><![CDATA[<p>dude. you rock</p>
]]></content:encoded>
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	<item>
		<title>By: Jeff Pezzella</title>
		<link>http://www.moneyfingersinc.com/shock-and-awe-launch-content-the-easy-way/comment-page-1/#comment-1742</link>
		<dc:creator>Jeff Pezzella</dc:creator>
		<pubDate>Thu, 10 Dec 2009 18:33:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.moneyfingersinc.com/?p=287#comment-1742</guid>
		<description>Thanks again Chris. I have a lot to learn and reading your posts is getting me closer to landing great launches. Now that I know where to fish for launch clients (thanks to the &quot;How to Avoid Nightmare Clients&quot; interview we did), I&#039;m realizing the importance of other aspects of crushing a launch:

1: You can&#039;t rush the process. Like you said, if the pre-launch content hasn&#039;t been well thought out, then forget it. 

2: If a survey was never conducted to the list, forget it. What the client thinks his market wants and what they REALLY want are two different animals.

3: Whoever has their finger on the email blasts is king. He better not f&amp;ck it up.

4: Whatever happens in Vegas, stays in Vegas. 

5: This is a learning process for everyone. 

I&#039;ll keep in touch and thanks again for your insights. I appreciate it and my ears are wide open when you write. 

peace</description>
		<content:encoded><![CDATA[<p>Thanks again Chris. I have a lot to learn and reading your posts is getting me closer to landing great launches. Now that I know where to fish for launch clients (thanks to the &#8220;How to Avoid Nightmare Clients&#8221; interview we did), I&#8217;m realizing the importance of other aspects of crushing a launch:</p>
<p>1: You can&#8217;t rush the process. Like you said, if the pre-launch content hasn&#8217;t been well thought out, then forget it. </p>
<p>2: If a survey was never conducted to the list, forget it. What the client thinks his market wants and what they REALLY want are two different animals.</p>
<p>3: Whoever has their finger on the email blasts is king. He better not f&amp;ck it up.</p>
<p>4: Whatever happens in Vegas, stays in Vegas. </p>
<p>5: This is a learning process for everyone. </p>
<p>I&#8217;ll keep in touch and thanks again for your insights. I appreciate it and my ears are wide open when you write. </p>
<p>peace</p>
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	<item>
		<title>By: Chris Haddad</title>
		<link>http://www.moneyfingersinc.com/shock-and-awe-launch-content-the-easy-way/comment-page-1/#comment-1740</link>
		<dc:creator>Chris Haddad</dc:creator>
		<pubDate>Wed, 09 Dec 2009 00:26:44 +0000</pubDate>
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		<description>Yeah, I&#039;m always amazed at how many people (even the big boys) get this part wrong. I&#039;ve seen some AWFUL pre launch content out there before.</description>
		<content:encoded><![CDATA[<p>Yeah, I&#8217;m always amazed at how many people (even the big boys) get this part wrong. I&#8217;ve seen some AWFUL pre launch content out there before.</p>
]]></content:encoded>
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	<item>
		<title>By: John Anderson</title>
		<link>http://www.moneyfingersinc.com/shock-and-awe-launch-content-the-easy-way/comment-page-1/#comment-1739</link>
		<dc:creator>John Anderson</dc:creator>
		<pubDate>Wed, 09 Dec 2009 00:25:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.moneyfingersinc.com/?p=287#comment-1739</guid>
		<description>Great post Chris. 

Very good point - the launch lives or dies according to the quality of the content. 

It&#039;s not enough just to post a video up and hope becuase &#039;it&#039;s a video and that&#039;s what the &#039;big guys&#039; do it&#039;s gunna work. 

I wish! :)</description>
		<content:encoded><![CDATA[<p>Great post Chris. </p>
<p>Very good point &#8211; the launch lives or dies according to the quality of the content. </p>
<p>It&#8217;s not enough just to post a video up and hope becuase &#8216;it&#8217;s a video and that&#8217;s what the &#8216;big guys&#8217; do it&#8217;s gunna work. </p>
<p>I wish! <img src='http://www.moneyfingersinc.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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