Session 2 – The Paradox of Excellence

How do you become highly valued? I’m watching a guy from Fresh Perspectives preach the concept of “Becoming highly valued.” He’s good. He’s energetic. And he’s saying stuff that totally jibes with my own sense of of marketing.

Core concept: Performance doesn’t always lead to satisfaction.

Computers and cell phone performance has gone through the roof. But customer satisfaction is at an all time low.

How do you become valued, then?

Value Reinforcement Marketing.

This is the real product that these guys are selling. The idea? Pay more attention to your customers. Not your prospects, but your actual customers. Folks who have actually bought from you.

Interesting guys. I want to work with them.

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