How To Live a Jet Set Life (Launch Critique for Robert Murgatroyd)
Special treat for all you copy critique fans today. Normally I do these videos “on my own” in my swank office with no feedback from the client in question. But this time I managed to get Robert Murgatroyd live on Skype and “rake him over the coals” for all of you to hear.
It’s a great chance for you to see what it’s like to work with a pro-level copywriter and “launch dude” one on one . . . and will give you some powerful tricks and tips to go through next time you’re planning your own sales page.
(Pay special attention to the types of questions I ask Robert and how much work I do trying to get to the heart of what his prospects want.)
What Jeff Walker *REALLY* Thinks of “Mr. Moneyfingers”
While I was in LA for his Product Launch Manager training event, a very tired Jeff Walker was kind enough to give me an endorsement.
He also chimed in on the Facebook version of this video to say:
“Holy cow… I really DO look pretty exhausted there. Much better 30 minutes later out by the pool after I had a Red Bull…
In any case BELIEVE what I said in the video. I literally saw Chris go through the creation process while working on a real launch under in a very pressure-filled environment… Chris has MAJOR skilz.”
Copy Critique: The Dietary Cure for Acne
Check out this whoppingly-deep video where I sift my way through my friend Wiley’s Dietary Cure for Acne site. Wiley’s got a great product and great proof . . . but his conversions on this site are in the toilet. Fire up the speakers and sit back as I explain why.
Aftermath of Jeff Walker’s Product Launch Manager Training
Just got back from Jeff Walker’s Product Launch Manager Training in LA . . .
I’ll be blogging about this event more in a day or two . . . but for now, check out this “behind the scenes” video where I ask a bunch of drunken MARKETING GODS what they got out of the training . . .
Plus I drag Jeff Walker himself ACROSS THE COALS and make him spill his biggest secrets =-)
Or something
Squeeze Page Cage Fight
Check out this (shockingly . . . I tend to ramble) short video where I put two VERY different squeeze pages through their paces, explain the ONE THING your squeeze page is trying to accomplish give out simple but powerful pointers that will turn even a “dog” squeeze page into a winner literally overnight.
Secrets Of A 9% Conversion Rate
Check out this video and discover how (and why) the CPA Ninja sales letter/video combo pulled a 9% conversion rate on a $1k product.
If you want to follow along (or find out more about the product . . . it’s good) go to . . .
And let me know what you think in the comments section =-)
P.S. (Got a few comments from folks saying the audio is a bit low on the vid. Not sure what happened with my mic there, but I just uploaded a new version with *slightly* better audio. Afraid you may have to put on your headphones to really hear it properly. Sorry.)
Death Of the Pitch Man
Hey folks,
Just a quick post to memorialize the late, great Billy Mays. . .
Michael Jackson may have moved more “product” in his career, but Billy was a salesman’s salesman and will be sorely missed.
Check out his awesome “Oxi Clean” pitch in the video above. BEAUTIFUL. =-)
Copy Critique – This Karaoke Copy Doesn’t “Sing” (oh! Bad pun!)
Hey folks,
In today’s video copy critique, I take a look at http://www.karaokestardvd.com.
It’s a long critique (about half an hour . . . I got rolling and couldn’t stop) packed with a lot of “deep digging” into how you can improve the readability and flow of your copy, why “mean” copy doesn’t work and how to get more “intimate” with your audience.
I also spend a good amount of time revealing my super-sneaky technique for installing “Criteria” into the minds of your market in your copy (basically telling them what they should DEMAND in a product . . . and showing them that your product meets that demand.)
Check it out and leave a comment =-)
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Why doesn’t this site convert? Critique of Spacetransform.com
This site isn’t a “sales letter” but when Gwen asked me to critique it I felt like I had to. Why? Because Gwen is GREAT at her job (Feng Shui) and gets raves from all of her clients . . . but her site doesn’t convert for @#$#.
Watch the latest Moneyfingersinc.com Copy critique as I (gently) rip Spacetransform to shreds. (The best part of the video is near the end when I start riffing on what kind of copy Gwen SHOULD have on her site.)
