Chris "Mr. Moneyfingers" Haddad... Jeff Walker-Trained Product Launch Manager, Results-based marketing consultant, frankly-awesome direct response copywriter, strangely good dancer, capitalist hippie and all around great guy. On this site he shares all sorts of tips and tricks on how to make good money in bad times... opines fiercely on things that matter to him and occasionally goes a tad bit nuts. Plus he can do that thing with his eyebrow.
Once you learn the secret of reframing you'll find persuading other people to think like you do to be easy like magic.
Here’s a quick example of how to use a “Reframe” to literally “Change someone’s mind” and convince them to come to your way of thinking . . .
(Put really simply, “Reframing” is just a way of changing the context or “frame” of a situation so you can look at it from a different angle and with a different set of conclusions and beliefs.)
Last night I was hanging out with a friend of mine (a very awesome, redheaded friend of mine who’s touch makes my skin tingle and who’s smile turns me to goo) and talking about the work of Dr. Joseph Riggio . . .
If you haven’t heard of Joseph, you should. He’s a done a ton of fascinating work helping high-achievers find real power and satisfaction in their lives and “going” deep with his stuff has had a tremendous effect on my mindset and productivity.
I don’t know about you, but 2009 was BRUTAL and strange
and transformative and wonderful here in Haddad town . . .
I had my heart broken . . .
Got lasers blasted in my eyes by the target of a murder plot (seriously) . . .
Dropped 16 pounds in 5 days due to some freaky bug . . .
Lost my mind on a beach in Mexico . . .
Let go of a lifetime of secret self-loathing . . .
Made a gaggle of new friends . . .
Got arrested and humiliated in the desert (now THAT’S a story I’ll tell you someday) . . .
Got that “ADHD” thing figured out . . . (So THIS is what it’s like to concentrate)
Had some massive professional success (and a few crushing failures) . . .
And generally went through a personal “crucible”that left me battered and giddy
and flopping around like a fish out of water wondering what the heck is going to happen next.
But now 2009 is over, the slate has been wiped clean
and it’s time to get serious, clear the decks and hit 2010 HARD . . .
Here's a quick "reversal" that will let you come up with killer Pre-Launch Content Fast
Recent, maddening conversation I had with a potential launch client (Facts have been changed to protect . . . nobody. But facts are kind of boring for a blog intro so let’s be light and funny instead. We’ll get to the “meat” in a second) . . .
Me: “Um, what are these videos you emailed to me?”
Him: “Those are our pre-launch content.”
Me: “These are your pre launch content?”
Him: “Yeah.”
Me: “Uhh. . . but it’s just video of you wearing funny superhero boxer shorts and screaming the lyrics to ‘Thriller’ in Spanish. On a pogo stick.’”
Him: “I know, awesome, right!”
Me: “Not awesome. Bouncy and strange and sexually exciting. But not awesome. Your prelaunch content is supposed to SHOCK AND AWE your market and prime the pump for the sale.”
Him: “This is shocking.”
Me: “Wrong kind of shocking.”
Him: “But you’re in awe.”
Me: “I’ve never seen anyone do that with a pogo stick. I never WANTED to see anyone do that with a pogo stick. I mean . . . where does the handle go?”
Him: “What handle? Anyway, what do I do instead?”
Me: “Great question. Read after the jump to find out. (Super sneaky launch-content creation trick.)
Yoda knew more about marketing than he was letting on.
You remember Yoda back in Empire Strikes back?
(You know the GOOD Star Wars movie back before big George Lucas decided to make Darth Vader all emo).
In “Empire,” Yoda rides Luke around Dogabah like a whiny pony and teaches him the ways of the force . . .
Near the end of his training, Yoda tells Luke to use the force to raise his sunken Starfighter out of the swamp so he can fly off and get his hand cut off by his Dad.
Luke looks at the multi-ton X-Wing, glances at Yoda with a “you’re nuts” look on his face and (already anticipating defeat) says “OK, I’ll try.”
Which prompts Yoda to utter one of the greatest bits of pop philosophy of the last 50 years (and one of the most quoted lines in movie history.) He says . . .
Do or do not. There is no try.”
Which is great for a couple of reasons.
1. It’s one of the coolest bits of “Pop Philosophy” of the last 50 years (and makes you wonder what happened to Lucas when he started writing the downright-horrible sequels).
2. Hidden in that sage statement is some REALLY good advice for marketers and persuaders of all stripes . . . and some cool little copywriting advice that can subtly shift even “tough” prospects from tire-kicker to eager buyer in just a few little sentences.
I got bored at the office yesterday and decided to kill a little time surfing the Craigslist personals (which are almost always HILARIOUS).
I was pretty saddened by what I saw so I wrote up this “advice article” and posted it for the girls to see. Got a LOT of positive feedback so I figured you guys might get a kick out of it too. =-)
Hey ladies,
I’ve spent the last hour skimming through a bunch of the “W4M” ads here on Craigslist and, honestly, have been a little freaked out by what I’ve found . . .
Why?
Because as far as I can tell, most of the women on here aren’t looking for “men” or even “guys” but actually want puppies.
Check out this “Guerilla” critique I did of http://www.MassageEnvy.com.
What makes it “Guerilla” is that the fine folks at Massage Envy didn’t actually ask me to critique their site.
It’s just that I’m such a big fan of their service that I think their website needs a proper savaging.
The video is only about 10 minutes long, butI cover a lot of ground in it and reveal a lot of my own techniques for getting into the head of your market, avoiding “false” benefits and pushing your prospects towards a powerful call to action.
I’m in the middle of my “Busy season” at the moment . . . criss crossing the country in giant, metal birds . . . dining in hoity toity restaurants and activating my long-dormant “schmoozing” powers for the betterment of mankind.
Which, loosely translated, means I’ve been doing a lot of travel and hitting a lot of conferences.
Most recently I popped down to LA for 5 days to attend Larry Benet’s “SANG” conference . . .
Something a little bit *different* today . . . (And kind of scary.)
In the video above I describe a simple exercise you can do to blast by negative thought patterns, focus on what you actually LIKE about yourself (and realize just how MUCH there is to like in the first place) and generally live a happier, healthier, more fulfilling and more awesome life.
Below you’ll find two documents that should compliment this video pretty well.
This is a video interview I did with my friend (and fellow Massachusetts boy) Jeffrey Pezzella. Jeff wanted to know some of my “secret strategies” for picking out great clients . . . so we hopped on skype and I spilled the beans.
