Chris "Mr. Moneyfingers" Haddad... Jeff Walker-Trained Product Launch Manager, Results-based marketing consultant, frankly-awesome direct response copywriter, strangely good dancer, capitalist hippie and all around great guy. On this site he shares all sorts of tips and tricks on how to make good money in bad times... opines fiercely on things that matter to him and occasionally goes a tad bit nuts. Plus he can do that thing with his eyebrow.
Check out this “Guerilla” critique I did of http://www.MassageEnvy.com.
What makes it “Guerilla” is that the fine folks at Massage Envy didn’t actually ask me to critique their site.
It’s just that I’m such a big fan of their service that I think their website needs a proper savaging.
The video is only about 10 minutes long, butI cover a lot of ground in it and reveal a lot of my own techniques for getting into the head of your market, avoiding “false” benefits and pushing your prospects towards a powerful call to action.
I’m in the middle of my “Busy season” at the moment . . . criss crossing the country in giant, metal birds . . . dining in hoity toity restaurants and activating my long-dormant “schmoozing” powers for the betterment of mankind.
Which, loosely translated, means I’ve been doing a lot of travel and hitting a lot of conferences.
Most recently I popped down to LA for 5 days to attend Larry Benet’s “SANG” conference . . .
Something a little bit *different* today . . . (And kind of scary.)
In the video above I describe a simple exercise you can do to blast by negative thought patterns, focus on what you actually LIKE about yourself (and realize just how MUCH there is to like in the first place) and generally live a happier, healthier, more fulfilling and more awesome life.
Below you’ll find two documents that should compliment this video pretty well.
This is a video interview I did with my friend (and fellow Massachusetts boy) Jeffrey Pezzella. Jeff wanted to know some of my “secret strategies” for picking out great clients . . . so we hopped on skype and I spilled the beans.
Special treat for all you copy critique fans today. Normally I do these videos “on my own” in my swank office with no feedback from the client in question. But this time I managed to get Robert Murgatroyd live on Skype and “rake him over the coals” for all of you to hear.
It’s a great chance for you to see what it’s like to work with a pro-level copywriter and “launch dude” one on one . . . and will give you some powerful tricks and tips to go through next time you’re planning your own sales page.
(Pay special attention to the types of questions I ask Robert and how much work I do trying to get to the heart of what his prospects want.)
While I was in LA for his Product Launch Manager training event, a very tired Jeff Walker was kind enough to give me an endorsement.
He also chimed in on the Facebook version of this video to say:
“Holy cow… I really DO look pretty exhausted there. Much better 30 minutes later out by the pool after I had a Red Bull…
In any case BELIEVE what I said in the video. I literally saw Chris go through the creation process while working on a real launch under in a very pressure-filled environment… Chris has MAJOR skilz.”
Check out this whoppingly-deep video where I sift my way through my friend Wiley’s Dietary Cure for Acne site. Wiley’s got a great product and great proof . . . but his conversions on this site are in the toilet. Fire up the speakers and sit back as I explain why.
Just got back from Jeff Walker’s Product Launch Manager Training in LA . . .
I’ll be blogging about this event more in a day or two . . . but for now, check out this “behind the scenes” video where I ask a bunch of drunken MARKETING GODS what they got out of the training . . .
Plus I drag Jeff Walker himself ACROSS THE COALS and make him spill his biggest secrets =-)
Check out this (shockingly . . . I tend to ramble) short video where I put two VERY different squeeze pages through their paces, explain the ONE THING your squeeze page is trying to accomplish give out simple but powerful pointers that will turn even a “dog” squeeze page into a winner literally overnight.
