• August 8

Niche Marketing in the Wild

My platonic life partner in marketing Dominic Canterbury found this plastered across the window of a car yesterday.

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Talk about knowing your niche. This guy’s got the “piece of crap car about to fall apart” market cornered and doesn’t waste even one second talking to people who wouldn’t be interested in his service. Does it take him more effort to reach each customer? Probably, but I bet his return rate is freaking astronomical.

Good job, Tom. Good job!!




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Chris Haddad

Chris "Mr. Moneyfingers" Haddad... Results-based marketing consultant, frankly-awesome direct response copywriter, strangely good dancer, capitalist hippie and all around great guy. On this site he shares all sorts of tips and tricks on how to make good money in bad times... opines fiercely on things that matter to him and occasionally goes a tad bit nuts. Plus he can do that thing with his eyebrow.