Good to hear from you. I remember you well and have been following your stuff online. I think the vid sales letter can be a great way to engage an audience, especially if it’s both entertaining and informative. Like the master Gary Bencivenga says, “Make your advertising itself useful.”

I misread your post and so I think you already answered my first question.

One of the things that I have been thinking lately is that people’s attention span is increasingly becoming worse… and so the sales message has to be compelling and entertaining.

And so with the video sales letter then perhaps, the customer can be engaged better than just plain text.

Two books that I thought were very insightful about how to do a great presentation where:

1. Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds
2. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Gallo

The most compelling case for this approach is the example of how Al Gore took a topic that most people would find boring and created an award winning presentation that captivated people worldwide.

Recently, I did a split test where the squeeze page had a video … with “A” being the video with a bit of uplifting intro music and then me talking over the music (with the music volume lowered). “B” being the video without the music (same exact video). The music increased opt in % by over 16% with that simple change. Just thought I’d share that.

Great work.

You and I met at the system seminar a few years back (I was a speaker on one of the breakout sessions)