Comments on: HWW #38 – Selling To The Lizard Brain. Hot, Profitable Emotions http://www.moneyfingersinc.com/hww-38-selling-to-the-lizard-brain-hot-profitable-emotions/ Magic Words That Make You Rich Tue, 20 Sep 2011 16:31:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Judy Dunn http://www.moneyfingersinc.com/hww-38-selling-to-the-lizard-brain-hot-profitable-emotions/comment-page-1/#comment-1417 Judy Dunn Mon, 24 Mar 2008 01:00:26 +0000 http://haddadink.com/blog/?p=205#comment-1417 I read your article (above) on the biznik web site and thought at the time, how refreshing that someone cuts to the core with the message that—surprise, surprise—we all buy from the emotional self, rather than the logical self. Some people would call it manipulation, but I see it as getting to the real desires and reasons we make that decision to purchase. And, if AFTER our decision, we need reasons to defend our action (feel good about the purchase), then we provide those practical reasons. P.S. My mom died this last September and her birthday is April 8. She taught me everything about having a sense of humor and caring about other people. Always remember all the good things! I read your article (above) on the biznik web site and thought at the time, how refreshing that someone cuts to the core with the message that—surprise, surprise—we all buy from the emotional self, rather than the logical self.

Some people would call it manipulation, but I see it as getting to the real desires and reasons we make that decision to purchase. And, if AFTER our decision, we need reasons to defend our action (feel good about the purchase), then we provide those practical reasons.

P.S. My mom died this last September and her birthday is April 8. She taught me everything about having a sense of humor and caring about other people. Always remember all the good things!

]]> By: Sara Avery http://www.moneyfingersinc.com/hww-38-selling-to-the-lizard-brain-hot-profitable-emotions/comment-page-1/#comment-1416 Sara Avery Mon, 17 Mar 2008 19:49:01 +0000 http://haddadink.com/blog/?p=205#comment-1416 Thanks for the helpful distinctions around buying emotions. And here's to your dad! Biggest challenge for me is how to differentiate from other personal transformation processes without feeling like I'm putting them down or making outrageous claims. Thanks for the helpful distinctions around buying emotions. And here’s to your dad!

Biggest challenge for me is how to differentiate from other personal transformation processes without feeling like I’m putting them down or making outrageous claims.

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