I can not agree with your words more – and probably can’t say it better myself, so I’m reprinting your article in my next newsletter.

So many of my clients work in direct sales, and think that the company and the product are the best thing going for them.

I tell them time and again: “the best product your company has to offer is you”. They need to establish cred for themselves first. THEN the company and products will follow.

It’s like this: The company’s already doing the PR for the brand and the product line, who’s getting the word out about you? This article gives actionable specifics – plus it’s coming from an expert, so I establish cred sharing it with my clients (I’m a fast learner)!

I’ve been a lurker here for a while, but this article just juiced me enough to subscribe – and believe it or not, that means a lot coming from me.

Gracias!
-Lisa

Well, in this case there are a few things you can do. The first one (and this is something most people don’t do) is you can edit your testimonials to make them punchier and more effective. A lot of folks just say to their clients “Hey, give me a testimonial” and then put whatever they get up on their website. Instead what you want to do is edit your testimonials so that they tell a really compelling story about working with you and show some kind of transformation. You’ll really be amazed at how positively people react when you give them guidance on what you want out of testimonial. Just make sure that after the testimonial is edited you get permission to post the edited version.

But a second thing to do is to create little mini case studies on your site. In this case you’d write up sort of a timeline of what the woman’s problem was, what you did to fix it and the great results she got. You’d also want to integrate her testimonial in this case if you’ve got one.

Hope that helps.