Comments on: Use These “Reframes” To Change Minds At Will

By: Sally

Sally — Thu, 07 Jan 2010 17:52:29 +0000

Chris – Thanks so much for the conference call (with Vic) Tuesday night. I aspire to become a fraction of the copywriter that you are!!! And I wish I could afford you!!! Someday

By: Chris Haddad

Chris Haddad — Wed, 06 Jan 2010 21:07:28 +0000

The therapeutic metaphor stuff is awesome. KEep meaning to carve out a day to watch them all again.

J mo the hip hop copywriter!

By: Jason Moffatt

Jason Moffatt — Wed, 06 Jan 2010 20:16:07 +0000

Hey bro, you ever check out David Gordon’s “Therapeutic Metaphor” DVD’s? Love his story telling.

I didn’t’ even realize that I was using these type of metaphors for years to change people’s way of thinking. It is my assumption it came naturally to me after years of writing hip hop music.

In fact, someone asked last night… “How did you get good at copy”.

My reply was simple… “Hip Hop!”.

By: Barak Rosenbloom

Barak Rosenbloom — Wed, 06 Jan 2010 20:10:10 +0000

Who are you and what have you done with Chris??

Actually, I’ve been impressed, inspired and immensely happy reading your posts the last couple of months. *You* are really starting to show up in them, and this will only lead to you being that much more effective (a scary thought) and infinitely happier and more fulfilled.

By: Katherine Reschke

Katherine Reschke — Wed, 06 Jan 2010 19:42:46 +0000

Interesting post both about re-framing and perspectives. Definitely two themes I use a lot with my coaching clients also. I find it endlessly fascinating that two people can look at the same thing and see it so differently due to their internal programming.

By: Lisa Robbin Young

Lisa Robbin Young — Wed, 06 Jan 2010 19:40:36 +0000

you said petulant.

i heart you.

The frame of any conversation really sets the tone for what the outcome will be. If you can set the frame – or reframe – to your advantage, it is infinitely easier to get an affirmative buying decision.

Mark Joyner first introduced me to the concept of the frame, and it has been an invaluable tool in not just positioning myself, but in gaining trust. It can be used and abused, so you’ve got to take care.

Another great post, Chris, as usual.