How To “Magically” Answer The Questions In Your Prospect’s Mind

I am new to this….I am trying to get started by selling an ebook. This video was great. Thanks for any tips and advice.

Dude the stuff you do for free on your blog is better than some $2000 copy courses I’ve seen.

I learned a TON from this (as usual) thanks for another great vid!

Thanks, buddy. Glad you enjoy it. What do you guys want to learn next?

How to build the value of the offer in an ‘under-the-radar’ way?

Ahh, so how to it subtly? That’s a good one. The key is to drop references to the value of the offer throughout your letter or video and to SLOWLY build up. Kern is a master of this (amongst other things.) I’ll put it on the list for my next vid or blog post.

But the basic idea is to occasionally make short statements that pump up the offer or allude to the high value of the offer or to how much OTHER PEOPLE pay for similar types of results. If you look at the letter for Make Money With Student Housing I do something similar with the way I constantly hammer the “100% success rate” of Doug’s students. Did that a lot in the emails as well.

I love it thank you SO much. Please keep it coming

Here’s how I write out it: “Are you FKM!?”

Brilliant stuff. For copy, I keep an eye on you, Plank, Myers, Carlton, Fortin and that’s about it. And Halbert of course.

I pay very close attention to Kern for relationship building. Halbert I think was very good at that as well.

Thanks for your time, Chris.

Thanks, Dave. That’s great company to be in. Fortin and Carlton are my idols. And Halbert, of course.

Great video – I learn something from each one you do – thanks!

I’m glad I came across this while clearing out old emails. You effectively demonstrated and demystified some of the keys to good salescopy.

At the same time you’re demonstrating how to provide value and build relationships with your list by giving them real samples of what you do; in your case writing killer salescopy for other people’s launches.

I’m a marketing idiot and even I understood this, ha, ha.

I rewrote the ad copy for my book using all highlighted objections and even I can see that it’s better. But I was able to fix it bcause a marketing person wrote it in the first place.

It’s harder to fix the stuff I wrote but I need to try. Is there a “Here is where I start video?” Do I throw out what I’ve done and start from scratch?

Also, does ad copy need to be rewritten constantly? How often?

Thanks!

Thanks Chris, I found you through Ryan Lee’s Inner Circle. Thanks to your tutorial I’m rewriting the format to a workshop/movie I’m filming on 11/29/09 with an Emmy Award winning film maker. Instead of my experts/cast talking about how great peace is, I’m going to hit them with a boat load of objections and have them address each of their critics statements to why counseling, relationship coaching, healing modalities does work. Think of the spiritual cinema “The Secret” except with actual tools you can immediately put to use to create more inner and outer peace in your relationships, health, finances…

Chris, you rock!

Ruth Anne . . . thanks so much. That’s really inspiring. I love it when people take this stuff and put it into action. Keep me in the know on how your project works out.