Have You Heard About The Fat Virus?
Surfing the web yesterday, I stumbled on an article (actually a whole sea of articles . . . it’s big news) saying that Obesity is a social virus. Basically, if you’re friends get fat, you’ll probably get fat too. And if you get fat. . . well, your friends are doomed to having to buy stretchy pants at Target.
Strangely enough I see a similar phenomenon in the small and medium-sized business communities I bounce around. Hang out with folks who are successful and you’ll become more successful. Hang out with folks who pour all their energy into utterly ineffective brand building ads and wonder why customers aren’t pounding down their door and . . . well, you get the idea.






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