Comments on: “Guerilla” Critique of MassageEnvy.com

By: Barak Rosenbloom

Barak Rosenbloom — Tue, 15 Dec 2009 03:49:01 +0000

Great Guerilla critique–keep them coming!

I liked that you had a simple theme and demonstrated it over and over–in this case, the site is designed to do something (focus on bennies, or SEO perhaps), but doesn’t do anything useful. And you make it very clear what useful would be and what it could look like.

I’d take three ten-minute tightly-focused critiques over one highly-detailed half-hour critique any day. A nice conceptual framework in the beginning followed by details works great. Now I can look at websites from the same perspective.

This will be very, very helpful over the next few weeks as I work with my business coach and web designer in putting together my new site.

Thanks, Boss!

By: Chris

Chris — Wed, 02 Dec 2009 21:08:44 +0000

Thanks, Justine. It’s always really amazing to me how lame and off-message the Massage Envy marketing is. GREAT service, and even just a simple video on the home page leading towards an online appt setter would do wonders for them.

By: Justine Peshette

Justine Peshette — Wed, 02 Dec 2009 19:28:14 +0000

Thank you so much! I am a franchise location owner here in WA state and a I truely appreciate you taking the time to recap some of the issues with our corporate website. I am forwarding your video on to them and hope we see some changes soon. Thank you again!

By: Brandon Ellis

Brandon Ellis — Wed, 02 Dec 2009 04:26:24 +0000

Great critique! I looked at the site and it is very corporate with nothing speaking to me. After listening to you speak of the benefits I will probably sign up as it sounds great. Listen to Chris MassageEnvy!! Adding cold hard cash to your pocket’s is another relaxing type of therapy

By: Rees

Rees — Tue, 01 Dec 2009 20:27:05 +0000

Good stuff, real good stuff. Soon as my next site goes up I’m requesting you to thrash it. Sound good?

Thanks for the vid.
-Rees