• November 30

“Guerilla” Critique of MassageEnvy.com

Check out this “Guerilla” critique I did of http://www.MassageEnvy.com.

What makes it “Guerilla” is that the fine folks at Massage Envy didn’t actually ask me to critique their site.

It’s just that I’m such a big fan of their service that I think their website needs a proper savaging.

The video is only about 10 minutes long, butI cover a lot of ground in it and reveal a lot of my own techniques for getting into the head of your market, avoiding “false” benefits and pushing your prospects towards a powerful call to action.

Leave a comment and let me know what you think.
c




Comments

  1. Rees December 1st

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    Good stuff, real good stuff. Soon as my next site goes up I’m requesting you to thrash it. Sound good?

    Thanks for the vid.
    -Rees


  2. Brandon Ellis December 1st

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    Great critique! I looked at the site and it is very corporate with nothing speaking to me. After listening to you speak of the benefits I will probably sign up as it sounds great. Listen to Chris MassageEnvy!! Adding cold hard cash to your pocket’s is another relaxing type of therapy :)


  3. Justine Peshette December 2nd

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    Thank you so much! I am a franchise location owner here in WA state and a I truely appreciate you taking the time to recap some of the issues with our corporate website. I am forwarding your video on to them and hope we see some changes soon. Thank you again!


  4. Chris December 2nd

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    Thanks, Justine. It’s always really amazing to me how lame and off-message the Massage Envy marketing is. GREAT service, and even just a simple video on the home page leading towards an online appt setter would do wonders for them.


  5. Barak Rosenbloom December 14th

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    Great Guerilla critique–keep them coming!

    I liked that you had a simple theme and demonstrated it over and over–in this case, the site is designed to do something (focus on bennies, or SEO perhaps), but doesn’t do anything useful. And you make it very clear what useful would be and what it could look like.

    I’d take three ten-minute tightly-focused critiques over one highly-detailed half-hour critique any day. A nice conceptual framework in the beginning followed by details works great. Now I can look at websites from the same perspective.

    This will be very, very helpful over the next few weeks as I work with my business coach and web designer in putting together my new site.

    Thanks, Boss!


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About Author

Chris Haddad

Chris "Mr. Moneyfingers" Haddad... Results-based marketing consultant, frankly-awesome direct response copywriter, strangely good dancer, capitalist hippie and all around great guy. On this site he shares all sorts of tips and tricks on how to make good money in bad times... opines fiercely on things that matter to him and occasionally goes a tad bit nuts. Plus he can do that thing with his eyebrow.