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	<title>Money Fingers Inc.</title>
	<link>http://www.moneyfingersinc.com</link>
	<description>Magic Words That Make You Rich</description>
	<lastBuildDate>Fri, 17 Dec 2010 18:59:12 +0000</lastBuildDate>
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		<title>Since I&#8217;ve been gone (I feel like I can breathe.)</title>
		<description><![CDATA[Just dusted off the blog admin panel and realized I haven&#8217;t written anything here since SEPTEMBER. To be fair, I&#8217;ve been &#8220;Hella busy&#8221; (that&#8217;s a technical term) . . . 
Here&#8217;s a quick rundown of what&#8217;s been going on in Haddonia since the last time I revved up the old blog:
1. I spoke at Jeff [...]]]></description>
		<link>http://www.moneyfingersinc.com/since-ive-been-gone-i-feel-like-i-can-breathe/</link>
			</item>
	<item>
		<title>How Text Your Wife Into Bed Went From $0 to $25k in 45 days . . .</title>
		<description><![CDATA[Hey folks,
My friend Kevin Rogers did a massive interview with me where
he dragged me over the coals and made me reveal the &#8220;secrets&#8221; I used to take Text Your Wife Into Bed from $0 in sales to over $25k (actually more like $32K now) in about 45 days.
It&#8217;s a good (and occasionally dirty) interview.
Check it [...]]]></description>
		<link>http://www.moneyfingersinc.com/how-text-your-wife-into-bed-went-from-0-to-25k-in-45-days/</link>
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		<title>Voice of A Velvet God (Mic Recommendation)</title>
		<description><![CDATA[
Quick video I did about my new Blue Yeti Microphone (which I love with an unholy passion.)
]]></description>
		<link>http://www.moneyfingersinc.com/voice-of-a-velvet-god-mic-recommendation/</link>
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		<title>Best Headline Ever?</title>
		<description><![CDATA[My girlfriend and I were sitting around the emergency room yesterday (she sprained her ankle while getting out of bed. It wasn&#8217;t my fault, I swear) when I came up with the world&#8217;s greatest headline.
Ready to hear it?
OK:
&#8220;Baby Born Pregnant&#8221;
Now, unfortunately this headline isn&#8217;t for an ACTUAL event (I can only hope someday it will [...]]]></description>
		<link>http://www.moneyfingersinc.com/best-headline-ever/</link>
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	<item>
		<title>&#8220;How much for that punch in the face?&#8221;</title>
		<description><![CDATA[One of my marketing friends called me up a few months ago in a panic. I had to act fast to talk her off the ledge.
Here&#8217;s how it happened . . . 
&#8220;Chris,&#8221; she blubbered &#8220;We&#8217;re screwed!! We opened up our cart for our launch two hours ago and have only gotten ONE sale. I [...]]]></description>
		<link>http://www.moneyfingersinc.com/how-much-for-that-punch-in-the-face/</link>
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		<title>The Client &#8220;Crucible&#8221;</title>
		<description><![CDATA[When I &#8220;quit my job&#8221; back in  January I suddenly found myself in a &#8220;weird&#8221; and pretty cool  situation . . .
Namely, I had a lot more people  trying to hire me to write copy, do launches and do  interpretive dance (OK, maybe not that part) than I had time  [...]]]></description>
		<link>http://www.moneyfingersinc.com/the-client-crucible/</link>
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		<title>5 Magic Ways To Use P.S.&#8217;s In Your Copy</title>
		<description><![CDATA[After your headline (or subject line for an email)
the P.S. is the second most-read part of your
sales letter.
In fact, studies have shown that readers will
often read the headline, skim their way down
your sales letter to the P.S., read that and then
climb back up to the top to figure out if they want
to read more.
P.S. are [...]]]></description>
		<link>http://www.moneyfingersinc.com/5-magic-ways-to-use-p-s-s-in-your-copy/</link>
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		<title>&#8220;The Dumb Get Confident While The Intelligent Get Doubtful&#8221;</title>
		<description><![CDATA[You ever hear of the &#8220;Dunning-Kruger effect?&#8221;
I hadn&#8217;t either until I got an email from my buddy Ben last week pointing me towards this article . . .
http://www.abc.net.au/rn/scienceshow/stories/2010/2893602.htm
(You&#8217;ll have to hit the &#8220;show transcript&#8221; button to
read it.)
The short version of Dunning Kruger is that &#8220;dumb&#8221; or uninformed people tend to hold drastically inflated opinions of [...]]]></description>
		<link>http://www.moneyfingersinc.com/the-dumb-get-confident-while-the-intelligent-get-doubtful/</link>
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		<title>The &#8220;Crossroads&#8221; Close</title>
		<description><![CDATA[Another quick copywriting tip for you today.
This one is called the &#8220;Crossroads Close&#8221; . . . and is based off a technique I learned studying the letters of the great Clayton Makepeace.

Here&#8217;s how it works:

By the time a prospects gets to the end of your letter (or your sales video or launch sequence) they should [...]]]></description>
		<link>http://www.moneyfingersinc.com/the-crossroads-close/</link>
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		<title>The &#8220;Wish&#8221; Method Of Headline Creation</title>
		<description><![CDATA[OK, this is one of the simplest and most elegant marketing lessons I&#8217;ve stumbled upon in a while.
I was hanging out in NYC last week when my buddy David Zenreich told me about the &#8220;I Wish&#8221; method of headline creation. (Dave got it from somebody else, but neither of us could remember where.)
It goes like [...]]]></description>
		<link>http://www.moneyfingersinc.com/the-wish-method-of-headline-creation/</link>
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