Check out this whoppingly-deep video where I sift my way through my friend Wiley’s Dietary Cure for Acne site. Wiley’s got a great product and great proof . . . but his conversions on this site are in the toilet. Fire up the speakers and sit back as I explain why.
Hey Chris – great review… I didn’t catch what all that ’stuff’ was along the left column (you might have covered it but I confess I was multi-tasking). People with (or know people with) need to feel like they would be ‘crazy’ not to buy this regardless of price and I like the way you drew that out… wow all that copy and like you said I have a problem i want to get rid of… where is the easy button eh (I’m Canadian eh) don’t give me more to stress over (reading all that text). Good stuff I really enjoyed – thanks for sharing!
Chris Haddad July 27th
Hi Michael,
The “Stuff on the left” was a bunch of testimonials. Good stuff, but the presentation and the editing was really lacking.
Chris "Mr. Moneyfingers" Haddad...
Results-based marketing consultant, frankly-awesome direct response copywriter, strangely good dancer, capitalist hippie and all around great guy. On this site he shares all sorts of tips and tricks on how to make good money in bad times... opines fiercely on things that matter to him and occasionally goes a tad bit nuts. Plus he can do that thing with his eyebrow.
Michael Bachert July 27th
Hey Chris – great review… I didn’t catch what all that ’stuff’ was along the left column (you might have covered it but I confess I was multi-tasking). People with (or know people with) need to feel like they would be ‘crazy’ not to buy this regardless of price and I like the way you drew that out… wow all that copy and like you said I have a problem i want to get rid of… where is the easy button eh (I’m Canadian eh) don’t give me more to stress over (reading all that text). Good stuff I really enjoyed – thanks for sharing!
Chris Haddad July 27th
Hi Michael,
The “Stuff on the left” was a bunch of testimonials. Good stuff, but the presentation and the editing was really lacking.
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