Scott Bourne ruled the room last night, doling out tasty podcasting morsels to a roomful of hungry Bizniks. I’ve seen Scott speak a few times now, and I have to say he was in rare form. If you want to see real passion, just ask Scott about Podcasting and stand back.
But my favorite part of the night was when Scott was talking about how to become successful as a podcaster. He said:
“The reason Rush Limbaugh is successful is because he takes a position and owns it. It’s a show. He used to do a left wing show, but it didn’t work, so now he does this. You want to be successful? Stand there, carry the flay and don’t wince. Hold your mud.”
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For years and years now I’ve been quietly (or not so quietly) suffering from horrible, debilitating back pain. I’ve tried everything from Chiropractors to jungle voodoo to heavy prescription pain killers with no great effect.
And then on Friday, some guy walked up to me after yoga and said “I think your legs are two different lengths.”
So I went home and measured. And wouldn’t you know it. There’s something like 3/4 of an inch difference between my right and left legs. I’m lopsided. And being lopsided? Well, that could well be the cause of all the pain I’ve been going through for the last 10 years or so.
So, is it a “good thing” that I’m deformed? Nahh. But I’m sure glad to find out now instead of plowing ahead with my life and doing more damage.
Which maybe just maybe has some sort of seed of a lesson about marketing.
Better to find out what pieces you have are hurting you early on. Better to get the bad news as quick as possible. And better to make those corrections that left you make big heaving piles of cash.
I’m off to the doc. Keep on keeping on.
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I’m in the middle of switching over to AWeber for my newsletter list management. As part of the process, I sent an email to my existing list asking them to confirm their subscription.
And wouldn’t you know it, sending out that email — which was more or less devoid of content — resulted in me getting a call about a new project.
So do email newsletters work for promoting your business? Yea. I’d say so.
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I crunched a finger in a tremendously embarrassing way last nigh, which means for the next couple days I’m doomed to one-handed typing. Hold tight, kiddies, I’ll be back to my old blogging self soon.
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Every once in a while someone will ask me what the secret is to buckling down and getting work done. And right here, for the first time ever, I’m going to let you peek into my secret work habits.
So here it is:
“Eye of the Tiger” on repeat.
With that pumping beat in the background, you can’t help but be productive.
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. . . will probably end up right here on the blog as soon as I get back.
Or, well, most of it. But I can’t guarantee I won’t keep the goings on at Circus Circus to myself.
I’m heading out of town for a few days to whoop in up in Sin City and learn at the feet of a few marketers I admire. And since I’m not quite sure what the Wi-Fi deal is going to be at my hotel, I figure it’s best just to sign off the blog while I’m gone.
But don’t worry, dear reader! I’ve left some Haddonic goodness behind:
During those long, dark hours of your work day, you can read up on the true meaning of Labor Day, tip your hat to the memory of Crocodile Hunter Steve Irwin, or tip back a glass and bask in the glory of the fourth episode of the Biznik Podcast.
And of course if I get the chance (and the web access) I’ll pop in with scintillating marketing observations from the strip.
Later.
c.
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The lovely and talented Alyson Boote turned me on to This Site.
Good niche. Though, as a bald-by-choicer 5 years running, I’m not sure I see a huge need in the marketplace. It’ll be interesting to see how successful these folks are.
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I popped into Brookstone in the mall today to kill a little time before meeting up with friends. While I was checking out the foam mattresses, wireless speakers and ball polishers, I glanced over and saw a middle-aged overweight guy on one of these:
Pretty hot, right?
The idea–and this thing comes from Japan–is that the horse-riding motion of the saddle will work and tone your buttocks, back and abs helping you get that hot cowboy (or girl) figure you’ve always dreamed of.
Of course the girl who works at the store thought it was the stupidest thing ever.
And of course I couldn’t bring myself to get off the damned thing for like ten whole minutes.
Yee haw!
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I wrote a guest post for Dominic Canterbury’s blog today about just what the heck a copywriter is and when you do (and don’t) need one.
Check it out here.
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Last week I wondered whether Snakes on a plane was going to live up to the awe-inspiring word of mouth hype it’s garnered or just limp up there on the screen and disappoint.
I wondered if maybe it was making a promise it couldn’t keep.
Well, I went to the Seattle opening last night and . . . dear God, this is a movie that delivers exactly what it promises. It’s actually pretty damn refreshing to see a flick that honest.
Wowsza.
c
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