I put this video together for the “PLM” section of my site.
See, ever since I hung out my shingle as a “Product Launch Manager” I’ve been getting a LOT of inquiries/quote requests/marriage proposals.
So I put this video together to “Turn down the flow” a bit and keep folks that I just can’t take the time to work with from getting in touch with me in the first place.
There’s a few “mumbles” in the vid, but overall it’s a good example of how you can use Keynote and a cheap mic to put something relatively “pro” together really quickly.
In fact, the techniques I use here are a large part of what Andy Jenkins is talking about in his “Video Boss” launch.
You can find the “real” version of this video on the PLM section of this site. Enjoy.
Here's a quick "reversal" that will let you come up with killer Pre-Launch Content Fast
Recent, maddening conversation I had with a potential launch client (Facts have been changed to protect . . . nobody. But facts are kind of boring for a blog intro so let’s be light and funny instead. We’ll get to the “meat” in a second) . . .
Me: “Um, what are these videos you emailed to me?”
Him: “Those are our pre-launch content.”
Me: “These are your pre launch content?”
Him: “Yeah.”
Me: “Uhh. . . but it’s just video of you wearing funny superhero boxer shorts and screaming the lyrics to ‘Thriller’ in Spanish. On a pogo stick.’”
Him: “I know, awesome, right!”
Me: “Not awesome. Bouncy and strange and sexually exciting. But not awesome. Your prelaunch content is supposed to SHOCK AND AWE your market and prime the pump for the sale.”
Him: “This is shocking.”
Me: “Wrong kind of shocking.”
Him: “But you’re in awe.”
Me: “I’ve never seen anyone do that with a pogo stick. I never WANTED to see anyone do that with a pogo stick. I mean . . . where does the handle go?”
Him: “What handle? Anyway, what do I do instead?”
Me: “Great question. Read after the jump to find out. (Super sneaky launch-content creation trick.)
Special treat for all you copy critique fans today. Normally I do these videos “on my own” in my swank office with no feedback from the client in question. But this time I managed to get Robert Murgatroyd live on Skype and “rake him over the coals” for all of you to hear.
It’s a great chance for you to see what it’s like to work with a pro-level copywriter and “launch dude” one on one . . . and will give you some powerful tricks and tips to go through next time you’re planning your own sales page.
(Pay special attention to the types of questions I ask Robert and how much work I do trying to get to the heart of what his prospects want.)
While I was in LA for his Product Launch Manager training event, a very tired Jeff Walker was kind enough to give me an endorsement.
He also chimed in on the Facebook version of this video to say:
“Holy cow… I really DO look pretty exhausted there. Much better 30 minutes later out by the pool after I had a Red Bull…
In any case BELIEVE what I said in the video. I literally saw Chris go through the creation process while working on a real launch under in a very pressure-filled environment… Chris has MAJOR skilz.”
Just got back from Jeff Walker’s Product Launch Manager Training in LA . . .
I’ll be blogging about this event more in a day or two . . . but for now, check out this “behind the scenes” video where I ask a bunch of drunken MARKETING GODS what they got out of the training . . .
Plus I drag Jeff Walker himself ACROSS THE COALS and make him spill his biggest secrets =-)
And let me know what you think in the comments section =-)
P.S. (Got a few comments from folks saying the audio is a bit low on the vid. Not sure what happened with my mic there, but I just uploaded a new version with *slightly* better audio. Afraid you may have to put on your headphones to really hear it properly. Sorry.)
