Once you learn the secret of reframing you'll find persuading other people to think like you do to be easy like magic.
Here’s a quick example of how to use a “Reframe” to literally “Change someone’s mind” and convince them to come to your way of thinking . . .
(Put really simply, “Reframing” is just a way of changing the context or “frame” of a situation so you can look at it from a different angle and with a different set of conclusions and beliefs.)
Last night I was hanging out with a friend of mine (a very awesome, redheaded friend of mine who’s touch makes my skin tingle and who’s smile turns me to goo) and talking about the work of Dr. Joseph Riggio . . .
If you haven’t heard of Joseph, you should. He’s a done a ton of fascinating work helping high-achievers find real power and satisfaction in their lives and “going” deep with his stuff has had a tremendous effect on my mindset and productivity.
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Yoda knew more about marketing than he was letting on.
You remember Yoda back in Empire Strikes back?
(You know the GOOD Star Wars movie back before big George Lucas decided to make Darth Vader all emo).
In “Empire,” Yoda rides Luke around Dogabah like a whiny pony and teaches him the ways of the force . . .
Near the end of his training, Yoda tells Luke to use the force to raise his sunken Starfighter out of the swamp so he can fly off and get his hand cut off by his Dad.
Luke looks at the multi-ton X-Wing, glances at Yoda with a “you’re nuts” look on his face and (already anticipating defeat) says “OK, I’ll try.”
Which prompts Yoda to utter one of the greatest bits of pop philosophy of the last 50 years (and one of the most quoted lines in movie history.) He says . . .
Do or do not. There is no try.”
Which is great for a couple of reasons.
1. It’s one of the coolest bits of “Pop Philosophy” of the last 50 years (and makes you wonder what happened to Lucas when he started writing the downright-horrible sequels).
2. Hidden in that sage statement is some REALLY good advice for marketers and persuaders of all stripes . . . and some cool little copywriting advice that can subtly shift even “tough” prospects from tire-kicker to eager buyer in just a few little sentences.
Here’s why . . .
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