But Is it Creative?

So once upon a time I took an advertising class.

It was a class all about how to concept print ads and come up with “creative” ways to sell products.

Every week we’d be given a product and told to go off and come up with ideas.

And the next week we’d post those ideas–crudely drawn on pieces of white paper with thick black marker– up on the wall to be judged.

And the teacher and the class would stare at them with quizzical, thoughtful looks on their faces, and eventually someone would say “I like it, but is it creative?”

And the whole class would nod.

Because in the ad world, “creativity” is what matters.

Which I always found kind of funny.

Because. . . I mean, I’m a pretty creative guy.

But aren’t we supposed to be selling stuff here?

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