• August 21

Billboard Advertising That Actually Works

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Coming back from my camping trip this weekend I spotted one of the simplest written billboards in Madison Avenue Advertising History.

It said this:
“Free Wi-Fi at Tully’s”

And guess what? Next time I’m faced with a Tully’s or a Starbucks for sitting down and getting some work done, you know full well Tully’s will be getting my business.

Tangentially, while thinking about this I stumbled on The Clear Channel Outdoor website. Scary stuff. This is where the brand building crush comes from my friends. Be afraid!




Comments

  1. Dominic Canterbury August 21st

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    Now that’s just spooky. I saw the “Free Wi-Fi” yesterday and made a mental note to blog about it. I completely agree. There’s no flash and dazzle. The “creatives” of the marketing department clearly never touched it. It’s simple, direct, and damn powerful.


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Chris Haddad

Chris "Mr. Moneyfingers" Haddad... Results-based marketing consultant, frankly-awesome direct response copywriter, strangely good dancer, capitalist hippie and all around great guy. On this site he shares all sorts of tips and tricks on how to make good money in bad times... opines fiercely on things that matter to him and occasionally goes a tad bit nuts. Plus he can do that thing with his eyebrow.