• May 23

And we’re back.

Brian Tinter from Drugstore.com is talking about customer personalization. He’s a smart guy. He’s figured out that demographics re often bunk and that personalization is about a lot more than giving customers what they think they need.

I’ve also had a massive lunch and won a $100 in the raffle. Not a bad day so far.

I wasn’t able to sit down and blog during it, but my pre-lunch session was Jane Shanklin from Starbucks talking about “Brewing the Starbucks Brand.” It was a packed room–over packed actually. And she gave some good insight into how Starbucks (and Starbucks in-house creative in particular) does their marketing.

Big takeaway? When you’ve got 97 percent brand awareness you can do some pretty funky stuff.

No wi-fi in the lunch room, but I’ll get this posted asap.




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Chris Haddad

Chris "Mr. Moneyfingers" Haddad... Results-based marketing consultant, frankly-awesome direct response copywriter, strangely good dancer, capitalist hippie and all around great guy. On this site he shares all sorts of tips and tricks on how to make good money in bad times... opines fiercely on things that matter to him and occasionally goes a tad bit nuts. Plus he can do that thing with his eyebrow.