5 Magic Ways To Use P.S.’s In Your Copy

After your headline (or subject line for an email)
the P.S. is the second most-read part of your
sales letter.

In fact, studies have shown that readers will
often read the headline, skim their way down
your sales letter to the P.S., read that and then
climb back up to the top to figure out if they want
to read more.

P.S. are primo selling real estate, so it always shocks
me how many marketers let this “Green Zone” of
goodness go to waste.

Here are 5 ways you can use Post Scripts in emails,
sales letters and even on video pages (I do this a lot)
to up your conversions and bond better with your readers.

1. Restate Your Guarantee -

P.S. Remember, with my 90 day, you can have
my first born child guarantee
you’ve got nothing to lose.

2. Use it as a second headline -

P.S. Here’s my big
promise to you: Give me one hour a day for just 7 short
days and I’ll cure you of your second head for GOOD. Guaranteed.”

3. Give your best testimonial -

P.S. Check out this great story from Bob: “Wow is all I can
say. I didn’t think your amazing finger extenders could make my fingers
longer, but they really do! I gained 3 inches on my left pinkie alone!”

4. Drive them back to the letter by referencing a previous section -

P.S. Still wondering what happened to John and Mary? I’m happy to
say that the test results came back negative and they’re living very happily
together to this day.

(Twisting the curiosity knife there.)

5. Tell A Cautionary Tale -

P.S. Whatever you do, don’t be like THIS GUY . . .

A few weeks ago I was sitting on a bench in the park
when I saw a guy trying to feed pigeons with BREAD.
As a the foremost expert on pigeon feeding in the nation, I
knew what was going to happen next.

Unfortunately I didn’t act fast enough and could only stare
in horror as he was pecked to death by angry pigeons.

If only he’d taken advantage of my offer to give him
3 whole pounds of non-breaded pigeon feed for free . .

(ETC.)

6. BONUS (For email only): Create a completely divergent thought.

I do this a lot in launch emails where you need to get a
LOT of content across in just one email.

The cool thing about P.S.’s is that they don’t really need to have ANYTHING
to do with the rest of your message, so you can go off on a total tangent and
have it work.

So . . .

P.S. OK, quick note. A lot of folks have been asking when
we’re going to open our “Potato Gun Mastermind.” So here’s the
deal . . .

Got it?
Good.

P.S. This message has no P.S. Which is ironic.

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