Hey folks,
Just a quick post to memorialize the late, great Billy Mays. . .
Michael Jackson may have moved more “product” in his career, but Billy was a salesman’s salesman and will be sorely missed.
Check out his awesome “Oxi Clean” pitch in the video above. BEAUTIFUL. =-)
Hey folks,
In today’s video copy critique, I take a look at http://www.karaokestardvd.com.
It’s a long critique (about half an hour . . . I got rolling and couldn’t stop) packed with a lot of “deep digging” into how you can improve the readability and flow of your copy, why “mean” copy doesn’t work and how to get more “intimate” with your audience.
I also spend a good amount of time revealing my super-sneaky technique for installing “Criteria” into the minds of your market in your copy (basically telling them what they should DEMAND in a product . . . and showing them that your product meets that demand.)
Check it out and leave a comment =-)
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This site isn’t a “sales letter” but when Gwen asked me to critique it I felt like I had to. Why? Because Gwen is GREAT at her job (Feng Shui) and gets raves from all of her clients . . . but her site doesn’t convert for @#$#.
Watch the latest Moneyfingersinc.com Copy critique as I (gently) rip Spacetransform to shreds. (The best part of the video is near the end when I start riffing on what kind of copy Gwen SHOULD have on her site.)
Jay Deiboldt was one of the first 5 to ask for one of my complimentary copy critiques. This video is a bit long but goes into a lot of detail on why Google Slapper isn’t quite converting at the levels Jay wants it to (even though the letter looks great and was written by a pro.)
In this video you’ll learn . . .
* Why your lead MUST flow naturally from your headline to keep drag your customers kicking and screaming towards the sale.
* What “Speedbump” words are . . . and how to eliminate them to make reading your copy as easy as downing a can of soda pop.
* Why doing the “pre-work” of writing your sales letter is so important. . .
And a whole bunch more. Hope you enjoy the vid (it’s a little long at 22 minutes, but there’s a lot of good content.)
More to come soon.
Hey folks,
While I was down in Sayulita, Mexico, I put together a short video talking about the power of ENVY for my friend and client Kevin Potts. It’s a pretty good video (and shows off the heart-stopping beauty of the place) so I figured I’d share it with you too.
Let me know what you think.
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