Chris "Mr. Moneyfingers" Haddad...
Results-based marketing consultant, frankly-awesome direct response copywriter, strangely good dancer, capitalist hippie and all around great guy. On this site he shares all sorts of tips and tricks on how to make good money in bad times... opines fiercely on things that matter to him and occasionally goes a tad bit nuts. Plus he can do that thing with his eyebrow.

Secrets Of A 9% Conversion Rate

Check out this video and discover how (and why) the CPA Ninja sales letter/video combo pulled a 9% conversion rate on a $1k product.
If you want to follow along (or find out more about the product . . . it’s good) go to . . .
http://www.cpaninjaschool.com
And let me know what you think in the [...]

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Death Of the Pitch Man

Hey folks,
Just a quick post to memorialize the late, great Billy Mays. . .
Michael Jackson may have moved more “product” in his career, but Billy was a salesman’s salesman and will be sorely missed.
Check out his awesome “Oxi Clean” pitch in the video above. BEAUTIFUL. =-)

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Copy Critique - This Karaoke Copy Doesn’t “Sing” (oh! Bad pun!)

Hey folks,
In today’s video copy critique, I take a look at http://www.karaokestardvd.com.
It’s a long critique (about half an hour . . . I got rolling and couldn’t stop) packed with a lot of “deep digging” into how you can improve the readability and flow of your copy, why “mean” copy doesn’t work and how to [...]

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Why doesn’t this site convert? Critique of Spacetransform.com

This site isn’t a “sales letter” but when Gwen asked me to critique it I felt like I had to. Why? Because Gwen is GREAT at her job (Feng Shui) and gets raves from all of her clients . . . but her site doesn’t convert for @#$#.
Watch the latest Moneyfingersinc.com Copy critique as I [...]

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Slapping Around Google Slapper =-)

Jay Deiboldt asked me to critique his “Google Slapper” sales letter . . . Man, he’s gonna regret that =-)

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How To Use The “Green Eyed Monster” To Sell More Stuff

Hey folks,
While I was down in Sayulita, Mexico, I put together a short video talking about the power of ENVY for my friend and client Kevin Potts. It’s a pretty good video (and shows off the heart-stopping beauty of the place) so I figured I’d share it with you too.
Let me know what you think.

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HWW #49 - How To Use Risk Reversal To Double Your Sales Without Losing Your Shirt

I actually wrote this newsletter way back on Thursday while at the Social Media Pre-Day of Yanik Silver’s Underground 5 in DC. I meant to hop online and post it but . . . uh . . .honestly, I was just too busy meeting awesome people and having a raucously good time.
I twittered like a [...]

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HWW #48 - How To Make Even High Prices Seem Like A Steal

Welcome back to the Hard Working Words newsletter . . . monthly tips, tricks and bits of advice from Marketing Consultant and Direct Response Copywriter Chris “Mr. Moneyfingers” Haddad . . .
In today’s issue I’ll reveal a short but *powerful* method you can use to make even high prices seem reasonable . . . and [...]

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HWW #47 - How To Become Indispensable

Hey folks,Welcome back to HWW. This is the last issue of the big newsletter for 2008. So let’s make it a good one and talk about a topic that’s near and dear to a lot of people’s hearts.
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How  Do You Make Yourself (Or Your Product) Indispensable?
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It’s a fact, consumers and businesses are being a *lot* [...]

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HWW #46 - Answer O’Rama

Hey {!name},
Whew. I got a *lot* of responses to my email last week . . .
I asked “What’s the biggest question you’ve got about surviving the
recession?”
And the responses came *flooding* in . . .
Obviously, folks are nervous about the current economy and how
they’re going to get through it.
But enough preamble . . . let’s dive [...]

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